FLINK

What is FLINK?

66% of buyers aren't currently looking to move, but would if they saw their dream property.

FLINK shows off your property’s best features to potential buyers, reaching homeowners before they are looking to move.

When 'passive' buyers happen to see a property feature they like, it kicks off the sales process.

How does FLINK find more buyers?

FLINK examines data from social media providers, using clever technology to understand who might be interested in your home.

It then creates 40 carefully targeted ad variants, each carefully optimised for your home and shares them across social media. It’s intelligent, it’s targeted and it’s a great way to grab attention from potential buyers.

How is FLINK different?

Some other agents attempt social media advertising for property. Typically they will put together a single ad and share it to their followers. Often, the results show limited exposure for the property – meaning a reduced chance of finding buyers.

FLINK targets more intelligently than a standard Facebook Boost, it re-captures the attention of our website visitors and current contacts as well as targeting local people who may be interested in your home.

FLINK’s audience intelligence optimises the ad in real-time; the result is your property is seen by more of the right people and you get more interest for your home.

What FLINK does

If you’re selling your home, you’ll want to find buyers who truly love it, who see its true value. These are the buyers who will be willing to pay you the right price.

You might try and find those buyers by putting ads on portals like Rightmove. The trouble is, a single ad can only say so much. It can’t possibly appeal to all the different people who are bound to love your home.

And the person who’ll pay you the best price for your property may not even be looking right now.

FLINK helps you reach more of the right buyers

FLINK is a bespoke technology that shares multiple ads for your home across social media, reaching all kinds of potential buyers. Even those who didn’t know they were ready to move.

By reaching hundreds more people who will be interested in your home, we help you get a quicker sale – and a higher sale price.

How FLINK works

FLINK examines data from providers like Google and Facebook, using clever technology to understand who might be interested in your property and which features might appeal to them.

Then it creates multiple ads for your property and shares them across social media. And it makes sure different audiences see different ads, depending on what’s likely to grab their attention. Then, by constantly tweaking who sees what, FLINK makes sure your property gets the right attention from the right people.

Four steps to FLINK:

1. Create: FLINK creates 40 digital property ads for you, each showcasing your property in a different way.
2. Share: FLINK shares the ads on social media channels, including Facebook, Instagram and Twitter. This way we reach thousands of people we know will be interested in a property like yours. For instance, if you’ve got a great kitchen or are close to local transport links, we’ll target people who are likely to want that kind of thing.
3. Target: FLINK sees who’s clicking on each ad. So when people responds to a particular ad, we share it with more individuals like them – people who are likely to as interested in your property as much as they are. Remember, we’re doing this with all 40 ads. So while one group of people might be getting excited about your proximity to the train station, another group may be eyeing up your garden.
4. Adjust: FLINK constantly adjusts, in real time, to the success of each ad. So we keep sharing the ones that are getting the right kind of attention – and we ditch or tweak those that need to work harder. Which means the most successful ads are always visible to the right people.

We even give you regular updates, to show you how much interest your property is receiving.

No other technology can tap into those people who aren’t yet registered with an agent or actively searching the property portals.

Why is FLINK right for you?

You might have some questions about FLINK. If there’s anything we haven’t covered here, just give us a call. We’re always happy to chat.

Q) Why does it help to share property ads on social media?

Usually, agents share property ads on portals like Rightmove. But people only look at Rightmove if they’re actively searching for a home.

So by sharing the ads on social media – in places people visit regularly, like Facebook, twitter, Instagram – people will see your home even if they’re not property hunting. And those people, who aren’t really looking but would be interested if the right thing cropped up, could be great potential buyers.

Q) What good is it reaching people who aren’t looking to buy?

There are loads of people out there who aren’t actively looking to move, but know that the perfect property doesn’t come along every day. The data shows that those people would be ready to move – and move quickly – if they stumbled across the right thing. All it takes is getting the right message to them at the right time, which is exactly what we do with FLINK.

Q) Do I have to pay extra for FLINK?

Nope. FLINK comes as standard for all Howards. You’re welcome.

Q) So you mean you just put ads on Facebook?

No – this is much more sophisticated than that. For a start, we use all social channels – twitter, Instagram, the works. Also, FLINK sends out loads of slightly different ads, targeted to different audiences. So we’ve got more chance of reaching the right person with the right message.

More importantly, we can learn from the way people interact with the ads – then we can refine and share the ads where we know they’ve been most successful. Across a single campaign, FLINK will adjust itself thousands of times to get the very best results. That’s something you couldn’t do on Facebook if you had a thousand people working for you!

Q) How does FLINK target people?

FLINK looks at information from Google and Facebook about what people do online – what they’ve searched for, what they’ve bought – and uses the information to understand what they might want from a property. It’s like when Amazon recommends something they think you might be interested in, based on what you’ve bought in the past. Or like when YouTube suggests videos for you to watch, based on what you’ve watched before. (Only it’s much cleverer, of course.) Once we’ve built up a clear picture of a potential buyer, we can put the right property, in the right ad format, in front of them – making us more likely to get the right sale for you.

Q) How do I know it really works?

Although we’re the only people in the UK to have FLINK, people have been using this technology elsewhere in the world. And the results are great. Sellers have achieved between 3-6% extra on their sale price and, on average, they’ve cut their sales times by 17%. This includes a total of 18,597 Social Media views.

The technology has been used and tested in Norway, where the market works similarly to the UK. For instance, Norway has a property portal that loads of people use, just like we have Rightmove. There’s loads of competition in the market, and people consume a similar amount of digital media. So we know that FLINK is working for sellers like you.

Q) You said FLINK creates different ads showing different features of a home. But I’ve only got a small flat, so not many features. Is there really any point creating lots of ads?

Definitely. You’re right, FLINK creates different ads showcasing different features of your property. But it also presents each ad in a different way – for instance, some ads might use one main picture, others might show several pictures. Also, we can describe your home in different ways too. After all, some people might like the idea of your ‘cosy, contemporary flat’, while others might be looking for a ‘well-connected city apartment’. It’s all about highlighting those things about your property that people will love.

* Source: FLINK & Spicerhaart group intelligence. Reach, views and average asking price achieved.